When a campaign underperforms, dig into which segment dropped off and why.
Tangelo
APP
9:19 AM
Looked into it. The Friday send underperformed because your engaged 90 day segment shrank about eighteen percent after the last cleanup. Opens held, but clicks fell in the lapsed group, so I flagged the two subject lines that dragged.
Eldar
9:24 AM
Makes sense, let's rework those.
#
weekly
Zaria
8:31 AM
Every Monday, summarize email and SMS performance with one thing to improve.
Sunny
APP
8:32 AM
Here's Monday. Email revenue was up nine percent and SMS held flat, with the welcome flow doing the heavy lifting. The one thing to improve is your abandoned cart timing, it fires too late.
Zaria
8:38 AM
Good catch, I'll shorten it.
#
audiences
Josh
9:00 AM
Build the audience for this launch from customers who bought last time.
Prize
APP
9:02 AM
Done. I built the launch audience from everyone who bought in the last campaign and are still subscribed, about four thousand profiles. I excluded recent unsubscribes and split it by channel.
Josh
9:05 AM
Perfect, ready to send.
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